Social Media Optimization (SMO) is the use of multiple outlets and communities to promote, improve the product, service brand or activity awareness. The types of social media involved include RSS feeds, social news and bookmarking sites, and social networking sites such as Facebook, Twitter, video sharing sites and blog sites.
In general, social media optimization refers to optimizing the site and its content to encourage more users to use and share links to websites on social media and websites. SMO also refers to the software tools that automate this process, as well as site specialists who point to this process.SEO, SMO training and services in Lahore is similar to search engine optimization; its purpose is to generate network traffic and website and to improve the awareness of the site
SMO's goal is to strategically create interesting online content, from well-written text to eye-catching digital photos or video clips, to encourage and induce people to interact with the site, and then share with them through their web links Social Media Contacts and friend.
A common example of social media participation is "like and comment posts, forward, embed, share and promote content." [1] Social media optimization is also an effective way to achieve online reputation management (ORM), meaning that if someone publishes bad business reviews, the SMO strategy ensures that negative feedback is not the first link in the search list. [2]
